CALIFORNIA, U.S. - In a bid to streamline and speed up the checkout process, Google on Monday announced the launch of its online payments system Pay with Google.
Pay with Google, the search engine giant's online payment portal is designed to speed up purchases and reduce failure rates.
The tech giant said in a blog post that many apps and websites have adopted already adopted the payment alternative, with more to come.
In recent years, online payments have become safer with fraud checks, encryption, and bank card checks - however, problems still exist.
Considering that currently, shoppers are forced to authenticate their details each time they make a purchase, fill out forms with the fear of pages timing out every barrier in front of a genuine shopper decreases the likelihood of the purchase going through.
In addition, there is the problem of dealing with false fraud alerts that prevent purchases.
With the lack of a streamlined system in place for vendors, apps, or website domains, purchases can become a frustrating experience.
This could lead to consumers simply finding their item elsewhere -- and in the long run, discouraging them from coming back in the future.
In May, Google first offered a sneak peek of the Pay with Google platform.
At the time, Pali Bhat, VP of Product Management and Payments at Google said, "means breezing through checkout without needing to remember and type multiple lines of payment details."
With Pay with Google, any credit or debit card cane be linked to a user's Google account through services including Google Play, Chrome and YouTube to make online purchases.
The company has said, "Google sends the merchant your payment info and shipping address using the information from your account -- no typing required. Then, the merchant will handle all the details just like any other purchase."
The search engine giant has said that the only step for users will be authenticating the purchase, which could include typing in a card's security code or verifying themselves through their mobile devices.
It added that the payment system can be used through Android devices worldwide.
Currently, partners including Instacart, Kayak, Wish, Yelp Eat24 and Doordash have already implemented the system.
Further, a new set of companies including Deliveroo, Just Eat, StubHub and Airbnb will soon implement the system.